Fine Art & Therapeutic Portraiture by Lauren Herrmann

CONCEPTUAL WORK The Depths of Shallowness
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The Depths of Shallowness, 2008.

The Depths of Shallowness  is an appropriation that critiques conceptual artists. A thinly veiled self-parody, it is my homage to Warhol's statement: "If you want to know all about Andy Worhol, just look at the surface of my paintings… there I am. There's nothing behind it."

This "Artist Statement" is meant to be read with an enthusiastic, yet pretentious artist's inflection:

Artist Statement:

"When pondering how one could add depth to the iconic "100 Campbell's Soup Cans" piece, I thought: why not go inside the can? I could make the Campbell's soup can into a pinhole camera, take it to the grocery store, and take a photo of the rows of cans! It was uncanny! Enacting this process does many things: firstly, by making a pinhole camera from a cylindrical object, the image becomes distorted, creating depth!  Secondly, by singling out one can we remove it from the autonomy of the lineup, but that notion soon gets turned on it's head when thirdly, after its transformation, the "liberated" can is now face to face with his brothers, being used as a tool to autonomize them further! Is there no escape? It begs the question: Can we truly be free from the commodification process, as consumers in a materialistic society? Fourthly, to further embody the concept of humans as commodity, I tediously hand-printed all 100 prints in the darkroom myself. The repetition slowly felt akin to meditation, a distinctly human faculty that exalts us above machines! After the prints were lined up on the wall, were they perfectly identical? Certainly not. Being a mere human, there was bound to be some margin of error. Look closely and you'll see little differences. Look closely into… The Depths of Shallowness."

Scroll to view project process & documentation. A very limited quantity of the original photographic pinhole prints are available here.

View of Campbell's Soup Can Pinhole Camera.

View of Campbell's Soup Can Pinhole Camera.

Top view of pinhole cameras, mid-shoot.

Top view of pinhole cameras, mid-shoot.

Side view of pinhole cameras mid-shoot.

Side view of pinhole cameras mid-shoot.

Pinhole camera's view of shelf.

Pinhole camera's view of shelf.

The pinhole image taken.

The pinhole image taken.

Rows of hand-printed photographs.

Rows of hand-printed photographs.

Photographic prints on rack.

Photographic prints on rack.

Installation view of The Depths of Shallowness, 2008.

Installation view of The Depths of Shallowness, 2008.

Close up of installation view.

Close up of installation view.

Limited quantity from the set of the 100 original hand-printed photos available HERE.

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